Redlock Spiced Rum
Redlock Spiced Rum illustration and packaging
Illustration & Packaging: Redlock Spiced Rum
Design and story inspired by 17th century pirate Jacquotte Delahaye.
Over 100 on-bottle prototypes tested to achieve locked-gaze effect when viewed from multiple angles.
3 digitally printed back labels contain "historic" articles and proclamations, tracing Delahaye's life and exploits.
Creative strategy, concept, naming, illustration, design, copywriting
Co-created with writer Sheri Kaufmann
